Navigating Beauty Trends: What’s In and What’s Out- August 2023

In the ever-evolving world of beauty, staying up-to-date with the latest trends is essential to keep your services fresh and appealing. Let’s explore the trends that are gaining momentum and the ones that are taking a back seat.

  1. Skinimalism Takes Center Stage: The trend of ‘skinimalism,’ which focuses on enhancing natural beauty with minimal makeup, is gaining popularity. Clients are leaning towards skincare routines that promote healthy, radiant skin. Perhaps in a backlash to heavy, layered or baked make up application that has proved popular over the past few years. It’s a great time to promote skin perfection products and treatments.
  2. Sustainable Beauty: Sustainability continues to become a significant consideration in the beauty industry. Brands and professionals that prioritize eco-friendly practices and ingredients are resonating with environmentally-conscious clients. Consider what eco practice you have, or can adopt, in your salon and celebrate them.
  3. Gender-Inclusive Beauty: The beauty industry has long been a safe place for embracing gender inclusivity, with more gender-neutral products and services on the rise. Beauty professionals who cater to a diverse range of clients are aligning with this inclusive movement. Consider how your commitment to being inclusive can be reflected in your social media presence.
  4. Bold and Expressive Eyes: Eyes are taking centre stage with vibrant eyeshadow colours, graphic eyeliner, and striking lash extensions. This trend allows for creativity and experimentation. In a move away from safe neutrals to something more fun and  creative. If you offer make up services consider some mini eye tutorials to hop on this trend.
  5. Out: Overly Defined Brows: The trend of heavily defined, blocky brows is giving way to softer, more natural-looking brows. Clients are leaning towards enhancing their brow shape without overwhelming their features. Showcase your natural work to demonstrate a diverse portfolio.

Staying informed about these trends allows you to provide clients with the latest and most sought-after services. Embrace what’s in and adapt as trends evolve, ensuring your beauty offerings remain relevant and exciting.