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Feeling stuck or overwhelmed?

It’s time to unlock your potential & your profits!

Let’s level up your beauty career today!

A FREE 12 page Guide for Salons, Spas, Educators & Students





workbook and inside view

Our Programmes

solo beauty level up
beauty manager empowerment
beauty student launchpad
beauty educator network


Meet your Coach

Welcome to The Beauty Alumni

Welcome, I’m so glad you found your way here. If you are feeling stressed, overworked, confused or frustrated with where your beauty career is at right now, or you just feel out of your depth – I’m here to help! I know how you feel, I’ve been in your place before, more than once…

After 30 years of working in the beauty industry I’ve managed 5-star spas, built successful teams and lead business with care and empathy for my staff. I’ve been involved in beauty training and education in some way for most of my career. In 2024 ruthless, cut throat, burn-out tactics just don’t cut it anymore, and they definitely don’t allow you to live positively. I now have the perfect work/life balance and let me tell you it’s soooo worth a few months focus to create.

I learned success the hard way, with years of trial and error, so now I can share the shortcuts with you.

Let’s work together to create a richer life

When I say a richer life, I’m not just talking about money. What I aim to do is help you realise your full potential, to create a life where you can achieve success at work but also have time to do the things you enjoy the most. Building a successful business and career doesn’t have to be exhausting, but this means working on freedom just as much as we work on finances.

Customer service industries can be draining, thankless, lonely and life consuming, that’s why I’ve created an affordable and safe place to come together to show you ways to do this better. Building a community that supports you while you level up to find balance, increase profits, ask questions, improve your skills, make mistakes, try again, learn together, gain respect and build your dream life.


Learn how…


Levelling up becomes faster and easier when you have a formula. Each membership has a flexible programme to follow so that you can build the skills you need to succeed.  There’s no pressure if you don’t have much free time, the programme is there to focus on when your time allows.



Spoiler alert! You already have the keys to succeed, but sometimes we need a little help to find them. All memberships include coaching calls, Q&A sessions and masterclasses to support your development and to motivate you when you need help or hit a roadblock.



Connection plays such a large part in the service we provide, yet we can overlook the benefits for ourselves.  That’s why each membership has a dedicated, private Facebook group to allow you to connect with others on a similar journey.  A community to support you every step of the way.


The Business Programmes

solo membership info


Solo beauty, you have to be the master of everything your business needs – but you don’t need to do this journey alone! Get business support, maintain motivation and connect with like minded community.  

manager membership info


Beauty managers, you might be an owner, a manager or a team leader, it doesn’t mean you have all of the answers. It can be hard to keep your team on track! This is the place to build your leadership skills and empower your team to success.

The Education Programmes

beauty students membership info


Beauty students get your career off to the best possible start! Maybe you plan to travel, work for yourself or become an employee. This is the support you need to succeed on your course and launch into the workplace of your dreams.

educators membership info


Beauty educators, you knew teaching was going to be a tough gig, but maybe it doesn’t need to be so relentless! It’s time to claim back your evenings and weekends. Get resources, support and network all in one place. 


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AI for Beauty Educators Masterclass


Spend 90 minutes in this workshop to save hours in resource and lesson creation. Let me show you how AI tools can remove your ongoing creative burden and give you back your free time. This is a collaborative class specific to beauty educators.

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Seasonal Business



Keep your beauty business moving forward. FOUR seasonal guides full of inspiration for promotional activies and to help you focus on the key business tasks. INCLUDING 120 ‘done for you’ social templates to encourage interest and engament.

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Professional Conversation



Beauty educators, owners and managers. Refine your teams retail and upsell skills with this 1 hour lesson pack. Includes; lesson plan, resources and presentation for you to use as in-salon or classroom training. 

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Join the list to get first access to exculsive freebies, promotions and masterclasses. 

Frequently asked questions

Q: Is this just for beauty professionals?

A: You will get the most value from the programmes if you come from a professional beauty industry background such as salon, spa, nail, lash/brow, holisitc as this is my area of expertise.  However, many of the skills can be applied to other customer-facing roles. 

Q: I feel like I can do better in my current role I just don’t know where to start without feeling the work is overwhelming me, can this help?

A: Yes, you are in the right place! Help and support is here so you can take control and get the results you’ve been dreaming of.

Q: Do I need to be really tech savy?

A: Not at all. Where some tech skills are used step by step tutorials are in place to support you and you can also get extra help from coaches and the community group if you feel stuck.

Q: How fast will I get results?

A: You can work at your own pace, fast or slow, but  I advise 3 months as a guideline to allow time to put new skills into place and time to rest/reflect. 

Q: I’d like to join, but I’m busy and don’t have much free time, would it still work for me?

A: Yes, it’s ideal for you as you can work at your own pace and learn the skills to free up more time.  Plus if you stay in the programme for a longer time frame you benefit from coaching and community support for longer. 

 Q: What happens if I decide to cancel?

A: You can cancel any time,  there is no pressure.  You will be charged  per month, so payments stop when you cancel.  

College Partner Memberships are for 1 year -full year payment must be made, and if cancelled will allow access until 1 year has elapsed.

Money Back Guarantee

Q: Is there a money-back guarantee?

A: Yes absolutely! We stand by the value of the programmes so much we offer a 7-Day no-questions-asked money-back-guarantee.